Tim Kim is design leader and writer with a deep reverence for the craft, silliness for everything else.
As a product design leader, I’ve built and led design teams at WeightWatchers, Guideline, and Womply. Most recently I was Director of Design at Midi Health.
As a writer, I have covered the restaurant industry under the alias, Not a Michelin Inspector with a focus on creativity.
Thank you for stopping by! Take a look at my work below and stay as long as you'd like. Can I get you something to drink?
Midi Health: Scaling telemedicine beyond initial product market fit
As Director of Design, I was responsible for both marketing and product design. The immediate priority was expanding from menopause into comprehensive women's care. Through working across clinical, operations, product, engineering and marketing, we've launched over 20 different specialities serving women in all 50 states.
$60MM Series B
Raised through direct partnership with the CEO on strategy and messaging
+10%
CTR
Via A/B test growth marketing landing pages
+22% Booking
Via registration flow improvements
Weight Watchers Digital360: Revitalizing a 60-year old brand
Digital360 was Weight Watchers' flagship product bringing live virtual events, on-demand content and coach-led communities to help members achieve their wellness goals.
Oprah-appointed coaches and content producers joined the team with a goal to bring in a new, younger demographic. My role as Design Manager was to work with them and ship an MVP within five weeks.
Digital 360 Coach profiles
Community posts + Coach Live sessions
485K
Paid subscribers in the first year
33% New
Subscribers in target demographic (~40 y.o)
Weight Watchers PersonalPoints: Shipping the primary revenue driver for the business
Every two years, WW reinvents their weight-loss program to include the most up to date behavioral and nutritional science. With PersonalPoints, you can earn points by tracking vegetables, drinking water or being active.
As design manager, I oversaw the design execution and strategy. When it launched it reached 4.5 million paying subscribers across 10 countries.
Core innovation was a personalized assessment, creating a program unique to you
Application across the app from food tracking to the dashboard
Weight Watchers homescreen: Iterating the most valuable app real estate
My Day is the home screen of the WW app where members can start and continue their wellness journey. Throughout my time at WW, I oversaw key improvements to the IA, introduced a personalized to-do experience that drove healthy habits and increased engagement.
Identities
Dignity Health
Sierra West Group
HonourMark
Nicho
Literal Billie Jean
Billie Jean is a comedy sketch I directed and produced. The concept took the lyrics and performance of Billie Jean by Michael Jackson as dialogue in a oddly serious world. What started out as a joke became a full production with a professional film crew, over 25 actors/actresses and 6 locations.
2023 Best Restaurants and Bars
In the food and hospitalty industry, listicles and awards are met with ambivalence at best, disdain at worst. So what does one that embraces its known arbitrariness look like? Enter the 2023 Best Restaurants & Bars Visited by Some Guy Named Tim Kim—a serious celebration of the Bay Area's restaurants and bars from an unserious person.